get wings
Build Your Strategy
WINGS is a framework we created to simplify marketing strategy. Build your plan for truly effective marketing. Follow this map to build your strategy, or contact us. We'll dive in with you. Either way, you WIN, Grow and Sharpen!
-
W - Why: Start here. Focus on why your business exists and how it serves customers. If there are aligned, then your brand promise is felt in every interaction.
-
I - Insight: You already have great insight on your customers. You know them well. Step back and gain perspective. Examine what's important to them.
-
N - Navigate: Where can you and your messages find customers? Where they live, work, play, learn, shop, eat, worship, etc. Focus on those where your brand message is relevant.
-
G - Grow: Drive EPOC promotions, through a customer-centric approach. The content and media that help customers becomes a flywheel, with your lead magnets at the center.
-
S - Sharpen: Remember to begin with the end in mind. Setting goals and tracking your marketing through metrics, enables you to determine success and sharpen for better results.
